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Web Communications 101 - Building a Better Website - Repeat Session
Monday, Feb 13, 2012, 6:00 PM until 8:30 PM
Oak Lawn County High School
9400 Southwest Highway
Oak Lawn, IL 60
CLUB ENROLLMENT IN WEB PROGRAM
|Registrants & Fees:
|District 6450 Leader||No Fee|
|District 6450 Rotarian||No Fee|
|Friend of Rotary||No Fee|
|NO MEAL||No Fee||
The new district site is fully functional and ready to be promoted to member clubs and members.
There are some minor issues left to complete like the final ‘artwork’ on the masthead. You can visit, however, at http://www.rotarydistrict6450.org
We will be conducting website training and club communications training every month through May.
As we have been emphasizing leading up to our launching the new website,
one of the very large advantages of our new website is that clubs have
an opportunity to reap significant benefits by becoming part of the
district plan. If your club would like to be a part of the district
plan, we will be shortly be promoting an enrollment and training
schedule (later in the document) that will enable your club to become a
part of the same system as the district (through a company called Club
Express, which is very similar to ClubRunner, which some of the clubs
have been using).
Overview – how this can benefit your club Sign up for the training:
The advantage of ClubExpress is that if your club chose to join the
district system the district will actually pay the monthly fees as a
service to member clubs. In other words, a fully usable, robust website
at no cost to the club.
Member clubs then agree to two basic collaborative principles:
1. Use a ‘template’ for site design that enables the district to
have a small presence on your club’s web site. By doing so your members
then will receive less emails from the district since some of the key
‘news’ would be available at your own web site.
2. That your club would
maintain its membership roster within your new website and that the
district would be able to view the member database of your club. The
advantage here is several fold.
you’d update your roster and simultaneously the district would be
updated, no longer requiring additional paperwork/communication;
if members of your club wish to register/enroll in a district event
i.e. ball game, district conference, etc. they would already be in the
‘shared data base’ as a member of your club and would login to your
site or the districts and have the same directory information follow
them, thus they are able to register for both club and district events
with the same login profile and securely tored credit card, etc. making
registration an easier task for your members.
This is not a requirement for your club, but instead provides significant benefit in three ways.
first is if your club has difficulty maintaining or updating your own
website. At the club level, you will need to update speakers,
membership and events, but the many built in modules of the system
helps to make it a much easier task. The second benefit will be the
link to the district which will greatly smooth the information flow and
ease member use for district events.
And lastly, it is no cost to the clubs, so for budgeting for website and its maintenance, put a zero on that line.
is information regarding Rotary International District 6450 Web
Presence and Offering to All Member Clubs. Please review the entire
letter concerning the upcoming changes in web operation and the reasons
behind the changes.
District 6450 has contracted with Club Express to provide an enterprise
web presence for both the district and all member clubs. The Club
Express system, once fully implemented, will enable:
1) Sharing among all clubs in the district of the member data base
2) General look and feel of solidarity, i.e. branding that will produce greater efficiencies in:
- Inter- and intra-club communications
- Event promotion and management
- Member training and development
- Member prospecting, recruitment and enrollment
- Streamline operations both at
the district level and for member clubs relative to tracking member
directory information, attendance, project management, donations and
is accomplished through Club Express’ enterprise software development
and yet enables and respects the autonomy of member clubs.
What the district will do and provide for member clubs:
- District 6450 will pay the monthly fees to Club Express for all member club use and access.
- Will provide a series of trainings in the initial year to help member clubs manage their web presence
maintain a robust, current, web presence at the district level that
enhances club and member experiences in communications, learning, new
member development/referrals, etc.
- Will annually provide trainings for incoming club web / communications directors
information on member clubs and individual members will remain secure
and that of the clubs and unavailable to district officers and directors
- Will treat club directory information as confidential
- Will develop a member recruitment presence that enables both promotion and referrals for joining member clubs
develop online learning experiences and content to increase member
understanding of Rotary locally, regionally and throughout the movement
monitor the development and use of member club web presences to
determine trends, identification of new ideas for web use and
Club Express will provide direct member support for use / login to
individual member club web presence and/or district presence
What member clubs agree to:
a club currently has a club Internet domain, it will continue to
maintain that domain ownership, however that domain will be transferred
to Club Express for registration purposes. If the club does not have an
Internet domain, one will be provided through the District/Club Express
club will use the same Internet ‘template’, yet will have their own
look except that there will be three requirements on content that will
be controlled by the District. These include:
Specified Links under the mast head on all club web sites: Rotary
International District 6450, Rotary International and New Member
left side under the menu (controlled by member clubs) will include
space for the district to communicate with all members throughout the
district. Examples will include – link to district newsletter,
announcements/advertisements for special multi-club events i.e. district
conference, Polio nights at the Cubs, a link to the district calendar
the right side is an available section for member clubs to advertise /
promote / announce special projects to its members, the community,
etc. Member clubs agree to include a District provided Icon for Make
Ups (visiting other clubs) and a Publically available Directory of
Rotarian run businesses in this section (this directory will be an
individual member ‘opted in’ directory and through advertising will
provide ongoing funding for web development/enhances that will benefit
all member clubs).
clubs will give the officers and directors of RI District 6450 access
to their directories to enhance District, Rotary International and Club
reporting and communications.
- Graphics / Art work required for member club only use will be the responsibility of the member club
Should you have any questions or comments regarding this letter, please contact us at firstname.lastname@example.org.
W. Hunter Byington
Communications & PR Director